Drive Traffic and Sales with Facebook Marketing & Advertising

As Google's visitor-ship remains consistent, Facebook?s hit count has risen to well over 100% meaning that people keep coming back multiple times a day, for those of you who in marketing and advertising, this seems almost too good to be true.

Lets put it this way, you have a wealth of over 400 million people coming to a site multiple times a day. ?400 million people and you know exactly where they will be in between class, work, and life.

?it?s like shooting the proverbial fish in a barrel. Facebook ads are also on a cost per click plan but allow for images as well to be lined up to the right hand side of your screen.

The most exciting thing about Facebook ads is their ability to target   people. Because Facebook pages and profiles highlight who you are as   people and what you like, and dislike, Facebook allows you the marketer   to pin point who your ads appear to in order to give you the absolute best impressions you could possibly get.

Fan pages for your business allows you to interact with people and constantly update them on new products and discounts.

Facebook may not threaten the Google ad empire just yet, but it's hard to argue with the potential marketing impact Facebook offers small and medium businesses with limited advertising budgets. I couldn't think of a better first post for the new blog, Innovation is defined as a new idea, method, or device that impacts with a positive result. Facebook and Google have created a system that has launched thousands of   businesses like never before. Before the online business boom, companies   relied on pricey television and print ads that small businesses simply couldn't afford.

Now we see the smallest of business risen to prominence through a few click ads…seems pretty innovative to me.